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The numbers do not lie.

The basic strategy utilised by most social media companies is building up users at any cost.

Because once you have the numbers, you can convince any corporation, investor, angel fund, IPO, place their bet with you.

This, apart from superior functionality, I believe, is one of the primary reasons Twitter went with Tweetdeck.



Now,talk about interesting release timing.

Whilst the ink dries on the agreement between Twitter and Tweetdeck, twitter gaining one of the worlds most popular social media aggregation desktop application, the chaps over at UberMedia, who have been rumoured at having a thing for and hitting on TweetDeck in her maiden years, launched an Ashton Kutcher branded Twitter application, A.Plus.

As more and more people and entities hear about and join twitter, it becomes more and more about a numbers game. Twitter is, nowadays, less and less about geeks representing…

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